Valvoline is now the ‘Official Automotive Lubricant Partner’ of the Manchester City Club. The world will soon get to witness a burst of innovative marketing campaigns that will truly reflect the basic values that bind the two brands together. This alliance exemplifies the shared values of Valvoline and team sports that demand team spirit, teamwork, high quality individual performances and unflinching commitment. An embodiment of the unstoppable spirit of Valvoline, this alliance is sure to be a winning move.
Valvoline and Manchester City, both have roots that go back to the 19th century, and are equally proud of their rich, deep heritage. The passion and speed with which the two brands have grown over the years are fuelled by their shared desire to keep moving forward with innovation, quality and consistent performance. A strategic move, the key theme in this alliance between the two giants is ‘Keep Moving’, and their coming together aims at building global exposure, credibility and awareness; it will also accelerate businesses around the world. With activation events well underway, Valvoline India is all set to leverage the Manchester City partnership.
Commenting on the new global partnership, Damian Willoughby, Senior Vice-President of Partnerships for City Football Group, said:
“Everyone at Manchester City is excited to kick-off our partnership with Valvoline. As a globally recognized organization which operates across a range of markets where our fan base is strong and continuing to grow, we are looking forward to collaborating with them to connect with our global supporters in new and engaging ways. “Innovation and progress are at the heart of both of our organizations and working together will allow us to develop creative campaigns everyone can enjoy.”
Sam Mitchell, Chief Executive Officer of Valvoline, said:“This high-powered partnership is a great fit, connecting two future-oriented global brands, each with a strong heritage and committed to the shared value of winning the right way. I am confident this next phase of our 150-year history will be even more exciting as we seek to accelerate our growth around the world.”
Valvoline is a pioneer in engine oils. Having started its journey in 1866, 150 years ago, it has launched many ground-breaking innovations that changed the industry. It is widely recognized as the world’s most enduring lubricants brand. Today, with a presence across 140 countries, Valvoline is among the leading producers, distributors and marketers of high quality lubricants and specialized automotive, commercial and industrial solutions globally.